1892 Daniel
Swarovski of Bohemia, at that time part of the
Austro-Hungarian Empire, registers a patent for a machine that made it possible to cut crystal to perfection beginning a new era in the world of crystal. Today
Swarovski is a global company with over 14,000 employees worldwide.
1895 The
Swarovskis moved from Bohemian
Georgenthal to
Wattens in
Tyrol.
Wattens, in the Austrian Alps had
sufficient water resources to power Daniel's new crystal cutting machines, and proved to be an ideal location for the
Swarovski factory.
1977 In 1977,
Swarovski launched its first jewellery line – the
Swarovski’s Jeweler’s Collection.
1919 Daniel produces grinding and dressing tools which were used to process crystal jewellery stones.
Swarovski markets the grinding and dressing tools under the brand name of
TYROLIT.
1931 Swarovski registers a patent for a crystal set fabric ribbon. In the twenties, "dancing dresses" embroidered with pearls and crystals highlighted were all the rage. The couturiers and leading fashion studios turned to
Swarovski for inspiration.
Swarovski in turn invented crystal set fabric ribbon that could be directly applied to textiles, shoes and more!
1956 The fifties were very
successful and allowed Manfred
Swarovski, the grandson of the company's founder, to experiment with important advances of the company's crystal stone development. Manfred worked closely with Christian Dior. It was at this time Manfred
developed what we know today as "Aurora
Borealis" This process coats the crystal with wafer thin metal particles, greatly increasing the crystals sparkle and allowing each crystal to sparkle with every color of the rainbow! This was a huge turning point and the crystal became a worldwide success, sparking a new fashion trend. Coated crystals were soon being produced in a variety of colours with shining or iridescent effects. Because of the great success of the Aurora
Borealis, it was at this time
Swarovski was inspired to give all of the colors unique and creative names, ranging from "Fireball", a multi-faceted crystal ball shot through with fiery colors, to the extraordinarily successful "
Moodstone", which changed color according to the mood of the person wearing it. Again, the rest as all of our
beaders know, is history!
1965 A product range for the crystal chandelier market is launched under the brand name
STRASS®.
STRASS®, the original from
Swarovski, sparkles on the chandeliers at the
Metropolitan Opera in New York City as well as in the Chateau of Versailles, Paris.
Strass's range is considered unparalleled worldwide in terms of its brilliance, value and quality. The brand name for these high quality crystal components for lights has been registered as a trademark since 1977.
1975 Swarovski introduces Hot-Fix technology, making it
pos
sible to add sparkling crystals to any item of clothing using a newly developed
molten glue. Finished crystal designs could now be applied to fabric using heat and pressure.
1977 In 1977,
Swarovski launched its first jewellery line – the
Swarovski’s Jeweler’s Collection.
1993 Swarovski introduces Crystal Mesh, a soft and supple fabric completely covered with a flexible frame that is set with sparkling crystals. Jewellery and fashion accessories such as bracelets, watches, handbags and purses are made using this technique. Almost any kind of colourful, mosaic-like pattern can be created. Crystal Mesh becomes a hit with the top designers such as:
Dolce &
Gabbana, Chanel and Louis
Vuitton, Once again,
Swarovski revolutionises fashion.
1999 Swarovski and
Golay Buchel establish
Signity, a
sal
es, marketing and distribution joint venture with its headquarters in
Horgen, Switzerland and sales offices in Europe, Asia and the Americas. The genuine gemstones and synthetic stones, marketed under the brand
Signity, are cut and polished using sophisticated proprietary technology that allows
Signity to set and maintain the world’s strictest standards for proportion, polish, size and shape. In November 2006 the
Swarovski group acquires 100% of
Signity.
2003 Swarovski launches “Crystal Fabric”, which fuses fabric and crystal into a second skin with a transparent
Hotfix-foil. The surface of this foil is set with tiny full cut and round crystals and can be ironed, sewn or glued onto materials such as lace, velvet, silk, jeans, leather and synthetic fabrics.